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About us

About us
 

No advertising, no bias... just reliable, expert advice

 

Food for Kids is produced by CHOICE, Australia's leading consumer organisation.

CHOICE is a not-for-profit organisation which has been researching and campaigning on behalf of consumers since we were founded in 1959. With over 200,000 subscribers to our information products, we are the largest consumer organisation in Australia. Our aim is to tackle the issues that really matter to consumers, arming them with the information to make confident choices, and lobbying for change when consumers are getting a raw deal.

CHOICE research conducted over many years shows that an overwhelming proportion of kids' foods are far from healthy. But the marketing campaigns for many of these foods suggest that they are.

CHOICE Food for Kids will:

  • provide you with information about food products that will help you to make informed choices about food for your kids.
  • empower parents who want to take further action to campaign for changes to kids food and the way they're marketed
  • put pressure on the food industry to improve the nutritional composition and advertising of kids' food

Childhood obesity is a priority campaign area for CHOICE. We want to ensure that the food supply and marketing of food encourages healthy eating and does not undermine efforts to reduce obesity. We hope that Food for Kids helps us to meet that objective.

CHOICE is fiercely independent: we do not receive ongoing funding from any commercial, government or other organisation. We earn the money to buy all the products we test and support our campaigns through the sale of our own products and services, such as CHOICE Online, magazines and books.

For more information about who we are visit choice.com.au

This page updated April 2007

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