Make Kellogg`s kids cereals healthier
Email the following letter to Kellogg's asking them to make kids' cereals healthier. Add your own comments in the text box.
Mr Greg Peterson
Managing Director
Kellogg's Australia
Dear Mr Peterson,
I'm writing to encourage KELLOGG'S to make kids' cereals healthier by lowering the sugar and salt content of all breakfast cereals aimed at children, such as Coco Pops, Rice Bubbles, Frosties and Froot Loops. KELLOGG'S should also try to increase the amount of fibre in kids' cereal because many of them are low in fibre.
A recent CHOICE survey of breakfast cereals found that many of the cereals aimed at kids were high in sugar and/or salt and had very little fibre. KELLOGG's was the worst offender. None of the KELLOGG's cereals specifically aimed at kids were healthy enough for everyday eating.
SANITARIUM proved that it is possible to make cereals healthier by reducing the salt content of Weet-Bix to produce Weet-Bix Kids which is high in fibre and low in sugar and salt. KELLOGG'S recently released a new cereal Coco Pops Coco Rocks which has more fibre and less salt than the regular Coco Pops. The sugar content has been reduced slightly but Coco Pops Coco Rocks is still high in sugar.
This is a good start but I think KELLOGG'S should make all the current kids' cereals healthier, not just the new ones.
Reducing the amounts of sugar and salt, and increasing the fibre content would mean that regardless of how often children eat these cereals, they wouldn't be so bad for them.
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